Trader Joe’s will bring its “Two-Buck Chuck” wine and neighborhood grocery attitude to Buckhead on Friday, Oct. 24, with the grand opening of its store at 3183 Peachtree Road, almost equidistant from the new Fresh Fare Kroger on Piedmont Road and the Whole Foods Market on West Paces Ferry Road.

Trader Joe’s captain (store manager) Liz Hancock and her crew will gather at 9 a.m. for a ceremonial lei cutting, and the celebration will continue throughout the day.

The store will be open from 9 a.m. to 9 p.m. daily. The decor will mix traditional Trader Joe’s cedar-covered walls and Hawaiian elements with some local flair, including art that celebrates the neighborhood. Murals of local scenes include Chastain Park, the Buckhead Diner, the Roxy Theatre and the Buckhead skyline.

Hancock comes to the new store from the Trader Joe’s in Norcross and has worked for the company for almost a decade. Assistant manager Bobby Kendall was at the Midtown location and is a five-year veteran of Trader Joe’s.

Trader Joe’s (www.traderjoes.com) began in 1958 in the Los Angeles area and has expanded to more than 300 stores in 23 states.

It carries a wide variety of domestic and imported foods and beverages, including fresh-baked artisan breads, international frozen entrées and fresh-crop nuts, as well as vitamins and supplements and such basics as milk and eggs.

All of Trader Joe’s prices are everyday prices; the chain doesn’t have sales.

The store introduces approximately a dozen new items every week, and it offers more than 1,000 private-label items. They include many wines, starting with the discount Charles Shaw brand, popularly known as Two-Buck Chuck.

— John Schaffner

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