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H & M will open its doors at Perimeter Mall on Thursday, Aug. 7, at noon.  Thursday, August 7th at noon. To celebrate opening day, H&M will offer the first 100 shoppers in line an H&M t-shirt and Access to Fashion Pass, valued from $10 to $300.

Also, customers who donate old and unwanted pieces of clothing will receive a voucher for 15 percent off their entire purchase for each bag of donated clothing. To kick off the recycling program on opening day, customers who bring garments to be recycled before the store opens at noon will also have the chance to win H&M gift cards valued between $50 and $100.

The approximately 26,000 square foot H&M at Perimeter Mall will offer collections for ladies, men, young ladies and young men, with separate “store within store” sections for accessories, lingerie, sports apparel and its plus-size line, H&M+. This location will also carry the Swedish retailer’s children’s collection for ages newborn to 14.

The new H&M joins two other locations around the metro – Atlantic Station in Midtown and at Cumberland Mall.

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