“As a population, we are spending more time in front of a screen, whether computer or mobile device. Based on feedback from the community through focus groups, web analytics, data from our call center and research, we’ve created an online presence we hope will add to the enhanced level of customer service our residents expect,” said Sandy Springs City Manager John McDonough in a press release.
The home page has been streamlined to more prominently feature Sandy Springs and the people within the community. The navigation now focuses on information frequently requested by residents, the business community and visitors. City improvement projects, such as roads and sidewalks, are mapped, as are the city’s parks.
With more than a third of the site’s visitors using a mobile device to view the website, the C=city dedicated efforts to ensuring the site is responsive, giving the user a similar experience whether on mobile phone, tablet or desktop.
“Functionality is critical. While we’ve launched the new design, we consider the website in permanent beta mode. Our intent is to use data and feedback and continually refine the experience and content,” McDonough added. “With the new platform, we will be better able to adapt to the changing needs of the community.”
The city also launched a “Sandy Springs Works” app for iPhone, Android and Blackberry that provides residents a way to report items needing “work” directly to city staff.
The city worked with Vision Internet for the redesign, while See Click Fix provided the infrastructure for the app.
Visit the website at www.sandyspringsga.org.