Mercedes-Benz USA wants to rename a street bordering its future Sandy Springs headquarters for itself.
The luxury carmaker’s request to rename part of Barfield Road as Mercedes-Benz Drive is slated to be discussed at the Nov. 3 Sandy Spring City Council meeting.
The request applies to the section of Barfield between Abernathy Road and Mount Vernon Highway. MBUSA plans to move its corporate headquarters, now temporarily based in Dunwoody, to that stretch of road in 2018.
Among the existing properties that would be affected by the street-address change is the Atlanta temple of the Church of Jesus Christ of Latter-day Saints.
MBUSA announced its corporate relocation from New Jersey earlier this year, but already is showing an affinity for putting its brand on prominent public facilities. The company made a splash in August when it bought naming rights to Atlanta’s new football and soccer stadium.
The street renaming is on the City Council agenda only as a non-voting discussion item. To move forward, the renaming would require notice to local property-owners, a public hearing and a council vote, according to the agenda.